‘And remember: gamble responsibly!’ – yeah right

By Adam Gibson


My father loved a punt. Every afternoon after primary school in the late 1970s, my brother and I would come home and he’d be perched at a bench in the kitchen, yellow foldout newspaper form guide in front of him, a transistor radio blasting beside him and the landline (remember them?) phone receiver in hand.

As I say in the song ‘On The Punt’ (by my band The Aerial Maps), he’d be regularly repeating his PhoneTAB number down the line to some mysterious operator – “This is 20791900, thank you” – as he placed bets on races being run across Australia. The names echoed in our childhood minds like mythical spaces where Things Happened and whiskery men and floral-dress women did things.

Eagle Farm, Flemington, Dapto, Kalgoorlie, Doomben, Wentworth Park, Rosehill, Broken Hill, Caufield, Morphetville…

This was Australia reduced to a fine essence, the high-pitched voices and razor-sharp accents of the racecallers forming a static-buzzed soundtrack across lino-floor kitchens and the hot leather seats of old primary coloured cars, when TV and movies from the rest of the world took weeks to filter through and small things from Norman Gunston to Auntie Jack seemed to matter.

And there seemed a related smallness to the betting world too – it didn’t seem like big business was involved and it didn’t feel like some grand fleecing of the masses was being played out. Dodgy small-time figures haunted dusty racetracks, a mate of someone’s dad was (allegedly) an SP bookie on the sly and my Dad betted in a few units each way – bets of a dollar or two which came out of the account which he topped up every few weeks and which mum tolerated in complete silence. The rose-coloured lens of nostalgia no doubt casts this world in an innocent light, but it did all seem to have a harmless air about it.

Sure, there’s no doubt that over the years my father lost more than he won and he was bailed out by mates on a couple of occasions when the demon of gambling took hold, but he mostly kept that demon in check and mostly knew his limits.

I shudder to think how Dad would control such a demon in Australia today, however. Turn on the TV, watch any sports show or live telecast, open the newspaper, look online at the most seemingly non-gambling connected site, and you are bombarded with gambling advertisements and inducements.

Betfair, Ladbrokes, SportsBET, TAB Sports, Centrebet, William Hill, UniBet, Bet365, AusBet, Luxbet, several more… It would be an overreach to say the list is “endless” but it’s not too much of an overreach.

It is a near-constant attack; an almost continual bombardment of odds and offers and hearty (mostly chubby, 30-something) men, mostly with beards in order fit the advertisers’ current designated zeitgeist view of “hip”, heartily living it up as they busily make betting the apparent centre of their universe.

The cool guy, the “winner”, is the one who’s just “cashed out on his multi”, who’s just used his perhaps ironically-named “smartphone” to “download the app” and place a bet, who’s sat on the couch and watched the cards fall in his favour (“high five!”). He will perhaps be shown dancing across a crowded bar, perhaps being cheered by his carefully casting-agent-selected “mates”, perhaps happily walking out of a pub with the swagger of a true hero.

And I thought somewhere in the Advertising Standards Board regulations there was a stipulation that ads couldn’t be shown to be “celebrating” gambling? Ah bugger it, who cares, hey? Let em go…

It’s got the stage now that, where once gambling occurred on the vague fringe of society most of the time (aside from the Melbourne Cup), it is now in the prime time centre of our lives. But I won’t say it’s hit “saturation” stage – I am certain they have more in store for us in future. But I feel this normalisation of betting is now reaching a devastating point. Kids are aware of such things as “odds” and they just think it’s part of the games being played and conversation about any sport – from surfing to golf to AFL and everything else – can very quickly move on to betting talk.

Two years ago Rugby League fans blew a collective kerpuffer valve when the weedy Tom Waterhouse appeared regularly before, during and after games on Channel 9 to offer his views on the game and talk about associated odds. He seemed to become a quasi commentator and his integration into the broadcast was just too jarring for the majority. “Who this hell is this twerp!?” essentially was the response.

In quick time, the chorus of disdain against him grew to a crescendo and he soon got the message and disappeared from screen (only, of course, to not long after sell his bookmaking business to UK giant William Hill and become their Australian CEO… Oh how the greased palms deal, hey?).

But during this season just past, mediocre ex first grade footballer Joel Caine, in between juggling his own actual footy commentating duties (no conflict of interest?), appeared with impervious regularity to do pretty much exactly what Waterhouse did – and barely anyone raised a peep. On he’d come, sprouting opinions about the current or upcoming game, attempting to lure us in with bonus offers and cash-back temptations. His footy credentials, such as they were, somehow meant he was okay to do this. There wasn’t a howl of protest. The greater public, it seemed, was now seemingly okay to just sit back and let it come at us. Maybe we’d just been worn down and given in?

And I guess the dam has broken on a wider level too. What was once a marginal activity – betting on general sports which people, ya know, once used to actually play, and maybe, erm, actually watch for the sake of the contest – has become a version of the norm.

You will be watching a gripping contest with friends at the local RSL, coinciding with the Friday night badge draw, and it soon becomes apparent that this mate has a “pick the score” or that mate has a “first try scorer”. Someone will say, “Canberra are paying such and such to beat the Bulldogs”, or “I wanna get on the Roosters to beat the Rabbitohs by 20”. It’s completely normal, nobody bats an eyelid.

Having seen the ill effects of gambling first-hand, it occurs to me that this “normalisation” can only serve to give those for whom gambling is a problem a sense of permission to keep on punting, ensconcing them a warm cocoon of camaraderie and connection. Everyone’s doing it, I’m sweet, it’s no dramas. Further, it almost certainly serves to open up the idea to other previous non-punters, bringing them into the game, so to speak, because, well, everyone does it, hey, it’s just normal.

You can always tell the industries which are awash with cash by the extent of their advertising. Witness insurance companies of all stripes – their advertising budgets are huge simply because they are milking millions off everyone’s self-fulfilling fear that they must be covered. Think of car advertising – you cannot go an ad break on Australian commercial TV without seeing a car ad. Ditto the big supermarket chains. And ditto betting agencies during certain programs. Their relentless advertising spend lays it bare – they are raking it in and they’re getting bigger and bigger all the time.

But the impact both on the sports themselves and the punter is apparently barely considered. The proven incidence of match-fixing is one obvious outcome of such betting, while the bank accounts of punters across the land are being siphoned like petrol out of an HR Holden back in the olden days.

But hang on a sec. Where’s the regulation for this? This seemingly unchecked explosion of betting agencies and associated advertising must be regulated in some ways, mustn’t it?

Well it appears to be … but one look at the Australian Wagering Council’s website probably gives a good indication of the rigour of this regulation. “The AWC is committed to ensuring that all forms of advertising by its members is undertaken in a socially responsible manner and accords with the promotion of responsible gambling and the need to protect the integrity of sport,” the website says.

So there it is … great. They will do a lot of the regulation themselves, thanks. This is no doubt part of the reason why, at the end of each ad or live gambling segment, the puppet presenter says, almost with a knowing smirk on his or her face, “But remember, gamble responsibly!”

I can hear the management of these betting companies laughing their heads off that that seems the extent of their social responsibility. “Hahaaaa, GAMBLE RESPONSIBLY!!! Yeah, good one.”

The thin end of the wedge is being slowly rammed in ever harder. The distinct line between betting, sport and/or entertainment is being ever eroded and I have no doubt that within the next few years we shall be seeing ever increasing integration of betting with general aspects of life. Money doesn’t feel real when it’s just represented by numbers on an iPhone app like points in a game.

But the point is, it is real money going out and it is real lives being affected.

“Gamble responsibly?” Haha, yeah right, good one! Just download the app and get amongst it, you loser.

Then there’s this I love…

My favourite photo

I remember this night

I remember every step

I remember this time

I will never forget


Pic by Jo King.

‘Australia Restless’ – video to the song

Trying to clear my head, with this.

Our mate Sam de Brito

By Adam Gibson


It’s 3am when it hits. That end-of-the-world feeling. That feeling that everything you’ve done in life isn’t right and that everything you’re going to do henceforth is going to go down the wrong path, for sure. At 3am, on a humid Sydney night; at 3am, on a cold Paris night; at 3am, in Bondi, when the fireworks have not long finished banging and the world is telling you how “good” everything is. And, yet, you feel bereft.

It was on just such a pre-dawn morning about five years ago that just such a feeling swamped me like a groundswell set of waves on my home beach of Bondi. And it was on just such a 3am morning when I frantically searched my phone for someone to call who could, somehow, hopefully, help me through. Brother overseas, wrong time zone. Mother, up the road, don’t want to worry her. Childhood mate, newborn baby, can’t wake him. Who else to call? I scrolled down my phone to “S” … and found the necessary name – “Sambo”.

And so I called Sam de Brito and he answered and we talked. He wasn’t startled I’d rung; we just chatted as if it was any normal call. The problems of the world weren’t solved, nor were the ones in my life. But the fact is, he was there. And in those circumstances, that’s all that ultimately mattered.

I first met Sam when we were copyboys at News Ltd in 1989. We soon gained our journalism cadetships at News Ltd and proceeded to dive into the cut and thrust world of Sydney newspapers of the time. Sam was always a charming figure with a sweep of artfully tossed straight blond hair, sharp suits with pleated pants and narrow leather ties, Sam always having his top shirt button undone so his tie could hang in a decidedly louche fashion.

What was forged in that fire of midnight-to-dawn shifts, of chasing stories across Sydney, of late nights in smoky pubs watching long forgotten bands, was a deep friendship. A friendship based not just on the easy banter of young twentysomething talk of footy and women, but on a deeper level of human engagement. About philosophy and art and the argument about which was the best Pixies record. Sure we talked about footy and women too, but that was always secondary to the search for something. Something more interesting, something more important, something to make life worth it.

About a decade ago, I bumped into Sam at North Bondi, he having emerged from a run and a swim and me heading down to do just the same. I knew he’d been struggling to write the novel that he’d always wanted to write and after many many conversations about it, when he spoke of his struggle on this occasion, I sort of lost it at him.

He was torturing himself with philosophical musings and theoretical positions. So I said, “Mate, just write the bloody thing. Write about us, write about growing up in Bondi, stop over-thinking it.” Within a year his first novel The Lost Boys was published and he always told me, and mentioned in the forward of the book, that it wouldn’t have been written if I hadn’t said those words.

But if I could have some modicum of influence on him, he more than made up for it in return throughout later years. As a confidant, as a sounding board, as a mate. It was in these later years that he became a columnist for the Sydney Morning Herald and The Age – a forum that allowed him to reach a far wider range of people and which afforded him both fans and critics alike. The one thing that Sam never shied away from was a good argument and whilst he held strong opinions, they were always informed opinions, based on thought-through ideas and concepts grounded by intensive reading of canonic and popular texts. He was no Google Philosopher – he knew his stuff.

Having strong, well-articulated opinions, and not being afraid to publish them, is, however, like having a target on your head in this era. And Sam wore the shots from many. He was accused of being sexist, misogynistic, arrogant, ignorant; a dumb yobbo and who was “just a stupid bloke”. But anyone who knew him personally knew that such perceptions were in no way the measure of the man. The Twitter heroes and the two-bit intelligentsia knew nothing of the man. And to see him belittled and mocked by some commentators and members of the public who, at a guess, did not have an ounce of the goodness of spirit and intent that Sam had, pissed us, his friends, off no end. He was never malicious and always sought to make the world a better place, as clichéd as it sounds, through his writing.

But I guess that’s the nature of friendship. You feel your friends’ pain when they are feeling pain and you feel their happiness when they are feeling happy. I introduced Sam to the woman who became his partner and the mother of his child and their early happiness, and eventual joy about the raising of their child, was something that as Godfather to that child made me equally joyous.

I can’t write this any more, I have no words, I need some advice on where to turn with the next sentence. But now, today, at 6pm on a lovely Bondi evening, after a storm has just cracked across town with lashing winds and hail, when I would more than likely see Sambo walk past my window on the way to the beach with his beloved daughter Noush, I need to call Sam … and he’s not there at the end of a phone line. Sam died today.


Thanks for all comments, I will try to respond in time. Much appreciated – Adam Gibbo

Another Bondi shyster

Having lived in Bondi all of my life, you’d think that one such as myself would’ve seen it all in the suburb we affectionately call “Scum Valley”.

All manner of circuses have come and gone from Bondi in my four and a bit decades of living here… And the associated clowns, chancers and freaky tricksters who have emerged over those years form a rich tapestry of knuckleheads eager to stake their claim on the suburb … or, indeed, claim their stake of it.

Which brings me to this bloke …


Screen Shot 2015-10-06 at 8.00.49 pm

Sure, the dodgy developers have gouged and pillaged the suburb for years with construction work which seems to adhere to very loose building codes and subsequent “completed” apartments which look okay for about five Southerly Busters but then fade into peeling paint, seepage cracked eyesores soon thereafter.

That’s okay, we can live with that. Those Muscovite Moguls and/or Hall Street Hellmen know how to turn a buck and we’re used to that. We know their track records and we know their police records.

But this bloke … this bloke has found a whole new level of shyster-ism. He’s bought himself a Toyota Tarago, probably for $80 from some unwashed hippy who advertised on the noticeboard at Noah’s Backpackers, and has taken the initiative to put that fine vehicle on airbnb.com as “for rent”.

Yes, he’s decided that those fold down seats, lumpy as they are, can constitute a “Bed” and he’s further decided that the Tarago in total constitutes a “Room”, and he’s parked said Tarago in Queen Elizabeth Drive … and he’s put two and three together and came up with the amazing result that that Tarago is NOW AVAILABLE FOR RENT FOR THIRTY BUCKS A NIGHT!

Thoughtfully, he’s provided some key tips for potential guests: “This van is parked in a residential neighbourhood and they’ll probably complain if they see you at all. Don’t be seen. Just use the van for sleeping and keeping your belongings. Don’t hang out there playing music or anything. This is known by anyone who’s ever slept in a van in the city before: Residents hate van dwellers and most of them will call the police if they see you. Don’t put towels or bags or anything on the front seats. Beach Town Residents are the least tolerant of van dwellers because they come every year in summer and leave a mess. Keep Australia beautiful.

Good one mate. What a dead set genius.

(PS. I give you two weeks, tops)